WHAT WE DO
The ‘ALTROVE Aesthetic’
Our thoughtfully designed products are:
• Versatile and complementary in design
• Crafted to last and sustainably produced
• Earthy & neutral in color
• Natural & organic
• Timeless & classic in patterns
• Tactile & layered in textures
• Relaxed & comfy
• A subtle interpretation of Indian crafts
The ‘ALTROVE culture’
Our brand is:
• Indian-made and India-proud
• Design-driven and authentic
• Women-led and sustainable
The ‘ALTROVE way’
Our approach represents:
• Artisan-led design
• Craft-based innovation
• Small batch production
• Collaborations with creators and designers
WHO WE ARE
SHREYA MANTRI
"My path to building a Home Décor brand was written in the stars: I was raised by a textile designer and a businessman and educated in Engineering, Product Design and Retail.
I have over 10 years of experience in the global textile market, 6 of which were spent in New York designing for the biggest mass-market retail brands in USA like Target, HomeGooods, Walmart and Macy’s to name a few.
Over the years, while watching foreign markets capitalise on our culture an unsettling thought developed at the back of my mind : although India has the skill, the craftsmen and a history in handicrafts spanning centuries, there was almost no access in the Indian Market to the beautiful products we work so hard to create.
And thus, ALTROVE was born, to show the Indian market that our craftsmanship is a matter of pride and is not only comparable to global standards, but sets those standards."
YASH PARANJAPE
"I come from a family legacy of craft and construction. My grandfather was an artist and sculptor, my father has built an empire in construction and as a second generation entrepreneur , I have always had a desire to build something of my own too.
I started working in Real Estate as soon as I graduated in Architecture, and saw a huge gap in Interior Design and Home Décor. Most designers give you a cookie-cutter version of interiors that are expensive or derivative, and do not reflect our environment, materials and culture. We favor foreign design and materials and perceive Indian design as inferior. Customers settle for the status quo because they lack time, resources and awareness.
Your space should be a reflection of YOUR environment, experiences and aspirations. STUDIO ALTROVE is the revolution we want to bring about in Indian Interior Design - a stylish, affordable and effective way to achieve your 'dream home' "