A DECOR DREAM
ALTROVE makes styling your dream home effortless, through timeless and versatile decor that reinterprets Indian craft for contemporary living. Founded by Shreya Mantri and Yash Paranjape in 2021, ALTROVE started with a simple mission : to bring Indian craft back to Indian homes in a meaningful and modern way.
FROM INDIA, FOR INDIA
Our entire product range is crafted predominantly from natural materials, by hand, through traditional techniques to preserve the character of the craft and continue to foster product innovation and sustainability, Whether it's paper mache or hand-woven textiles, each piece carries the narrative of its artisanal creation.
WHAT WE DO
We design our products mindfully and holistically, through the use of globally relevant colors, patterns and textures, making it possible for them to morph into diverse settings and enhance them.
Our products are made by burgeoning brands, artisans, manufacturers and artists in India, under a myriad of aesthetics.
ALTROVE will eventually be a one-stop-shop for all things home, representing the boundless capabilities of Indian craftsmanship on not only the national but a global stage.
MEET THE FOUNDERS
SHREYA MANTRI
"My path to building a Home Décor brand was written in the stars: I was raised by a textile designer and a businessman and educated in Engineering, Product Design and Retail.
I have over 10 years of experience in the global textile market, 6 of which were spent in New York designing for the biggest mass-market retail brands in USA like Target, HomeGooods, Walmart and Macy’s to name a few.
Over the years, while watching foreign markets capitalise on our culture an unsettling thought developed at the back of my mind : although India has the skill, the craftsmen and a history in handicrafts spanning centuries, there was almost no access in the Indian Market to the beautiful products we work so hard to create.
And thus, ALTROVE was born, to show the Indian market that our craftsmanship is a matter of pride and is not only comparable to global standards, but sets those standards."
YASH PARANJAPE
"I come from a family legacy of craft and construction. My grandfather was an artist and sculptor, my father has built an empire in construction and as a second generation entrepreneur , I have always had a desire to build something of my own too.
I started working in Real Estate as soon as I graduated in Architecture, and saw a huge gap in Interior Design and Home Décor. Most designers give you a cookie-cutter version of interiors that are expensive or derivative, and do not reflect our environment, materials and culture. We favor foreign design and materials and perceive Indian design as inferior. Customers settle for the status quo because they lack time, resources and awareness.
Your space should be a reflection of YOUR environment, experiences and aspirations. STUDIO ALTROVE is the revolution we want to bring about in Indian Interior Design - a stylish, affordable and effective way to achieve your 'dream home' "